Grooming and Spa Products Lend the Sweet Smell of Success to Pet Industry

Grooming and Spa Products Lend the Sweet Smell of Success to Pet Industry

The heightened emphasis these days on professional pet grooming, driven in large part by PETsMART’s and PETCO’s strong focus on services, is a dual-edged sword for at-home grooming products, potentially increasing consumer interest in the products while also competing for sales.

New York (PRWEB) October 13, 2005

Luxurious shampoos, therapeutic skin care, botanical ingredients— all the trappings of high-end human personal care products are quickly becoming must-have accessories of pet grooming products, according to Market Trends: Pet Grooming and Spa Products, a new report from market research publisher Packaged Facts, a division of MarketResearch. com.

And, our obsession with better looking (and smelling) companion animals has driven U. S. retail sales of pet grooming products to $165 million in 2004, reflecting annual growth averaging 5.3% since 2000 and relatively steady annual percentage gains.

At the expense of traditional retailers like supermarkets, drug stores and mass-merchandisers, the pet specialty stores are driving this growth. PETCO and PETsMART are maintaining market share for pet grooming products by building out their services and product offerings. The exception is Wal-Mart, whose own expansion—in number of stores, pet product range/department size (including online), and private-label—is likely keeping its sales growth rates for pet grooming products above the overall market average.

“Pet grooming products tie into two of the most important trends driving the overall market for pet products— the 'humanization' of pets, and the related trend of pet pampering,” said Don Montuori, publisher of Packaged Facts. “Products that have been ‘humanized’ to appeal to people—e. g., shampoos with gentler formulations and pleasing botanical scents, brushes with more comfortable grips, spa/gift-style products, etc.— are at the forefront of this market.”

Market Trends: Pet Grooming and Spa Products examines the U. S. market for consumer-oriented (retail) pet grooming products, with a particular focus on new-generation preparations positioned on natural and salon/spa appeals. The primary animal types are dogs and cats, although grooming products for small animals and birds are also included, with the exception of bird baths. This report takes into account the full retail spectrum for pet grooming products, including pet specialty stores, mass-market outlets, health/natural stores, and catalog/Internet.

Priced at $1,995, this report can be purchased directly from Packaged Facts by clicking http://www. packagedfacts. com/pub/1087708.html (http://www. packagedfacts. com/pub/1087708.html). It is also available at MarketResearch. com.

About Packaged Facts

Packaged Facts, a division of MarketResearch. com, publishes research reports on a wide range of consumer industries, including consumer goods and retailing, foods and beverages, and demographics. For more information visit www. PackagedFacts. com, or contact Irina Frukhtbeyn at 301-468-3650 x203.

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