Platinum Television Group to feature StatesÂ’ Anti-Tobacco Marketing Campaigns

Platinum Television Group to feature StatesÂ’ Anti-Tobacco Marketing Campaigns

States are trying to help their populations stop smoking; a special TV segment from Platinum Television Group will examine this movement.

Deerfield Beach, FL (PRWEB) January 21, 2004

To reduce the negative health effects of smoking, everyone knows the best thing to do is to quit. Public health authorities do not endorse either smoking fewer cigarettes or switching to lower tar and nicotine brands as a satisfactory way of reducing risk. In fact, one of the required cigarette warnings for packages and advertisements in the U. S. now is, "SURGEON GENERAL'S WARNING: Quitting Smoking Now Greatly Reduces Serious Risks to Your Health."

In spite of the continuing release of information relative to the serious potential health consequences of tobacco consumption and label warnings, one in four Americans continues to smoke. Individual states have generally done a creditable job of getting information into the hands of smokers, as evidenced by the fact that half of smoking Americans have tried to quit smoking within the last year. But they have not succeeded.

While it can be very difficult to quit smoking, there are some tips to help.

“Today’s Family,” a production of Platinum Television Group, a leading producer of educational programming for the modern market, recognizes the urgency of this subject, and will produce segments on individual states’ anti-marketing efforts and provide tips and tools that smokers can employ to increase their chances of success.

The show will feature different approaches to dealing with the problems of smoking cessation, and will examine the outstanding characteristics of each. What works, and for whom, and why? Various aspects of quitting smoking will be considered for each program and will cover topics such as:

N Specific strategies the state has employed that have been proven effective;

N Tips to help people quit by learning new skills and behaviors;

N Tips to keep teens and young people from smoking;

N  A report on the effectiveness of medications and how to use them properly

N Dealing with relapses.

“Today’s Family” presents a fast-paced contemporary format showcasing issues of relevance to families, with information on new products, trends and ideas. It is aired on local networks, and produced by Platinum Television Group. Members of its Advisory Board include AARP, Alzheimer’s Association, American Academy of Pediatrics, AAHSA (American Association of Home & Services for the Aging), American Cancer Society, American Dietetic Association, Dan Marino Foundation, DARE (Drug Abuse Resistance Education), Safe Kids, School Board of Broward County, and Travel Industry Association.

Platinum Television Group – Setting the Standard in Educational Programming

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